NZ WEBSITE DESIGN · SEO · AI SEARCH
WEBSITES THAT
GOOGLE RANKS
AND AI RECOMMENDS.
Webgun is a New Zealand website design and SEO agency. We build fast websites that rank on Google and get recommended by ChatGPT, Gemini, Perplexity and Google's AI Overviews. Based in Henderson, Auckland, working with businesses right across NZ.
5.0★
Average Google rating
across every review
95
Google PageSpeed
mobile · Lighthouse verified
<1s
Page load time
measured live on every client site
NZ
Built in NZ
for the local market
OUR BELIEF
The agency model
is broken.
Most NZ businesses pay $5K–$30K for a website that loads slowly, isn't found in search, and looks like every other template-driven build. The "team" they were sold often turns out to be one junior plus a project manager.
We do it differently. Founder-led for every client. AI-amplified for speed and consistency. Real-world insights from running businesses, not just building websites for them.
WHAT WE DO
Four ways we
drive growth.
Web Builds
Lightning-fast sites that convert. Built for speed, designed to win.
Learn more
SEO, GEO & AIO
Found on Google. Cited by ChatGPT. Chosen by AI agents. Three layers, one strategy.
Learn more
Google Ads
Every dollar tracked. Every click optimised. No guesswork.
Learn more
CRO
Stop losing customers at the last click. Test, measure, win.
Learn moreTHE PROCESS
Three steps.
Zero guesswork.
Audit
Free, no-strings audit of your current digital presence. We show you exactly what's broken and what it's costing you in lost revenue.
Build
Custom build, custom strategy. AI-driven where it gives you real advantage. Real-world insights where it matters most. No templates.
Grow
We measure what works, kill what doesn't, and scale what delivers. Monthly. Relentlessly. Until your website is the asset it should be.
OUR APPROACH
AI where it
changes the math.
The traditional agency needed a designer, a developer, an SEO specialist, an account manager, a project manager — five people, full-time, on every project.
AI changes the economics. One operator with the right tooling delivers the same work, faster. We pass the savings through — to lower prices, deeper expertise per project, and quality that compounds over time.
FEATURED CASE STUDY
leads since launch
iRepair
Phone & Device Repair · Auckland
A tired site that wasn't winning the business. We rebuilt from the ground up — lightning-fast static delivery, Auckland-specific local SEO, content engineered for AI search. Lead volume more than doubled.
Read the Case StudyTHE CONCEPT VAULT
We rebuild iconic
brands. For the craft.
When we're not building for clients, we reimagine the web's biggest brands — Apple, Nike, Spotify, Tesla, Lego — as a living museum of what a website can be. It's where our design thinking runs without a brief.
OUR PROJECTS
We build products,
not just websites.
Beyond client work, we design, build and run our own products end-to-end — a JDM data archive and a live World Cup draft game. Proof of what we ship when the brief is our own.
Automotive Data Product
The JDM Registry
A definitive production-data archive for legendary Japanese performance cars — every model, chassis code and production number in one fast, searchable reference. Designed, built and maintained end-to-end by Webgun.
thejdmregistry.com
World Cup Draft Game
Last Man Standing
A live multiplayer World Cup sweepstake — draft 48 nations with your crew, predict the knockout results, and watch the leaderboard update in real time through the tournament. Built and run by Webgun.
worldcup.webgun.nzCLIENT WORDS
What our clients
actually say.
"Working with Joel at Webgun was a great experience. They delivered a fast, responsive website that perfectly fits our brand. The final design is both modern, highly functional, and searchable with ChatGPT."
iRepair Limited
Phone & Device Repair, Auckland
irepair.co.nz
"The new website honestly looks incredible. It's added a lot of credibility and professionalism to my brand. The value for money you get is unmatched."
DetailsThatMatter
Auto Detailing, Auckland
detailsthatmatter.nz
"Joel tailored the new website to my needs. Great communication and made the process easy. Cheers mate."
Jason Legg
Window and Door Rescue, Tauranga
wanddrescue.co.nzFREQUENTLY ASKED
Questions, answered.
What does Webgun actually do?
+
Webgun is a NZ web agency that designs, builds, and grows websites for small and medium businesses. Four focused services: AI-powered web builds; SEO, GEO and AIO (the full stack of search and AI-search optimisation); Google Ads management; and conversion rate optimisation. Founder-led on every project — no junior-and-PM "team".
How long does a Webgun website take to build?
+
Most builds ship in 2–4 weeks from kickoff to live site. AI in the right places — research, copy drafts, image generation, code scaffolding — collapses what used to take 8–12 weeks at a traditional agency. Quality holds because every output is reviewed and tightened by hand.
How much does a website cost?
+
Builds run $3,990–$15,000 — our NZ web design pricing guide sets out the full range and what moves you within it. Every build is scoped to what your business actually needs. Hosting, ongoing SEO and Google Ads management are separate monthly subscriptions. The free audit gives you a fixed quote up front — no surprise invoices.
What's the difference between SEO, GEO and AIO?
+
SEO is classic Google rankings — the blue links. GEO (Generative Engine Optimisation) is getting your business cited inside answers from ChatGPT, Perplexity, Claude and Google AI Overviews. AIO (AI Optimisation) is the umbrella above GEO — being chosen by every AI surface that recommends businesses, including AI Overviews, AI assistants, and the agentic shopping/booking tools shipping right now. Webgun runs all three as one connected strategy.
Can Webgun help my business get recommended by ChatGPT and other AI tools?
+
Yes. AI tools like ChatGPT, Gemini and Perplexity search the web before they answer, then name the businesses whose pages answer the question clearly and whose details agree across the web. Every site we build allows the AI search crawlers in, renders its content without JavaScript, and carries structured data matched to your business type. Our SEO, GEO and AIO service then adds content rewrites, listings and reviews, and monthly tracking of how AI tools answer your customers' questions.
Where is Webgun based?
+
Webgun is based in Henderson, West Auckland — 94b Henderson Valley Road. We serve businesses across the wider West Auckland catchment (Te Atatū, New Lynn, Titirangi, Glen Eden, Massey, Hobsonville, Westgate, Avondale and the rest of the Waitākere area) as our home market, and work with clients right across NZ. Every project is run from NZ time, founder-led, with no offshoring and no white-label resellers.
What happens after the site goes live?
+
You own the site, the domain, and every asset. Optional monthly retainers cover hosting on Cloudflare, security headers, performance monitoring, content updates, SEO/GEO/AIO tuning, and Google Ads management. Cancel any time — no lock-in contracts.
READY TO OUTPERFORM
YOUR COMPETITION?
Get a free audit and see exactly where you're leaving money on the table. No sales pitch. Just a straight read on what's possible.
Book a Free Audit